2D Barcode incorporate rectangles, dots, hexagons, and other geometric patterns to form scannable squares and rectangles.

 A more advanced version of the traditional UPC barcode designed to work with common camera phones (representing 80% of new phones sold in the US). With a 2D barcode application on the phone, a user can “scan” a barcode and link to a specific mobile website, save an event to the phones calendar, dial customer service, and more.